Most writers have no problem finding something to write about. That's
 fine if you plan to write for a few close friends and yourself. But if 
you hope to hit it big and sell your story to a publisher you need a 
little more.
That old adage write what you know if 
often the best advice. So write about your area, your dreams, something 
that happened to your family or town. Take a bit of real history and 
weave it into a fictional account. Mention well known landmarks, or 
brushes with fame such as being at the scene of a well-known event. 
Writing what you know doesn't necessarily mean that which you've 
experienced first hand. If you have an interest or a hobby that give you
 knowledge over the average person, that's writing what you know. If 
you're really interested in airplanes and know all about different 
models, you don't have to have fly them to write what you know. 
Writing
 what you know often gives you the best chance at creating a believable 
story. As anyone who follows this site has read before, publishers want 
believable stories. It doesn't matter if it really happened to you if 
it's so fantastic that no one will believe it. For example, I once went 
to an out of body clinic where they taught people how to 'wake up' in 
their dreams. The premise was that you could wake your mind while 
keeping your body asleep. Sure enough, the techniques worked and I was 
able to have several really cool waking dreams. The problem was when I 
pitched the idea to a publisher I was met with great skepticism. She 
refused to believe that I had really had those experiences and 
therefore, it couldn't possibly work for my character. It didn't matter 
how much I insisted it had happened. It didn't matter when I explained 
that anyone could do it and that it's a fairly easy technique used quite
 often in Eastern mysticism. She would have none of it. Needless to say 
it was really frustrating. Writers write about all sorts of crazy things
 all the time. As readers we understand that for the sake of a good book
 we sometimes have to suspend our belief systems to enjoy the story.
But
 then she pointed out that even Superman's powers have an explanation 
that make him believable. Readers understand that he can fly because 
he's from another planet. In the case of my book, the character just had
 to discover a device that gave him the ability to 'dreamwalk.' 
Besides
 believable stories it's important to do a little research and find out 
what's selling and what publishers are looking for. Some of the best 
ways to do that are to attend writers workshops and conferences with 
publishers. I highly recommend the Society for Childrens Book Writers 
and Illustrators even if you aren't a children's writer. The national 
and regional chapters put on excellent workshops throughout the year 
that not only expose writers to editors and publishers, they also have 
offer several great workshops to explain the finer points of writing 
such as creating great dialogue and plots. The editors will tell you 
what kinds of things they're looking for and what's selling well. Many 
publishers also place topics or subject matter on their websites telling
 writers what they need or are looking for.
Another 
great way to find a topic that sells is to find subjects you're 
interested in and then research what's new or what the trends are in 
that area. One of the easiest ways to do this is to go on Google News 
and pick key words from the topic area. Then simply see what comes up 
and what might be big for the future. If Google News says the market for
 monkeys is expected to double by 2015, then writing about monkeys is a 
wise choice as the interest in them is on the rise.
A 
final way to find great inspiration that will sell is to look for niche 
markets. Try to find areas that have very little information available. 
You can do this by searching topics on well-known sites such as Amazon 
or any of the big bookstores sites. I am currently working on a book 
with a topic that isn't well-known in the US. It's an ancient concept in
 South America, so there is plenty of material on it in Spanish speaking
 countries, but not much stateside. I had the opportunity to go learn 
firsthand with an interpreter. I have also have a current client who 
experienced an injustice firsthand. When she tried to right the 
situation she discovered that very little info was available on the 
topic. She was in fact blazing new ground. So the book we are writing is
 on her experiences and what she has found to work.
The
 last thing to remember when looking for inspiration that will sell is 
to be your own harshest critic. Remember that just because you really 
like something, or because what you are writing about happened to you, 
may not making it interesting or book worthy to others. Objectively ask 
yourself, is this really interesting? If someone else told me this story
 or about this hobby or topic, would it hold my interest? Would I listen
 to be polite or would I hang on their every word? Be every honest with 
yourself. If you still find it interesting great. If not, maybe it needs
 some modifications or maybe you just need to find a new topic. If your 
topic passes the first test, then ask yourself, what do I hope my 
writing will accomplish? What will this story or information give 
others? How might it be important or interesting to them.
In
 the end, we are all selfish readers. We don't waste our time on things 
that don't yield results. A book or an article has to leave the reader 
with something of importance. It has to give something, or the reader 
will never finish reading your work and a publisher will never offer a 
contract. 
 
 
